In the park only recently, I noticed the dance of two birds. One mimicking the other. One takes flight, the other follows. Almost identical in their movements. What a lovely thing to witness. Watching them, I wondered what it would be like if I had someone or something mimicking my movements all at once. I had been chatting to ChatGPT earlier that day, and had noted how well it actually knows me by now. Then I realised that the twin could be possible with the supposed oracle in my pocket.
It got me thinking about ChatGPT, and how it possibly could be my digital twin (DT) if I wanted it to be. What is a digital twin? I don’t mean an avatar or a digital assistant. In this instance, I’m describing it as the second voice or second self. The one who acts on me behalf in a digital sphere, with my consent, and acts almost identical to who I am in reality. Sure, it knows most about me already. My habits, interests, dislikes, likes, desires, fears. Why wouldn't it be exactly who I want it to be? This digital twin or ‘the second self’ (SS)(a nod to Sherry Turkle and her wonderful book - do read if you have the chance) can be a helper. A reflection of you, the you you want to share with the digital world, without you having to do the creation and curation. It will act on your behalf. A techno-P.A. will the ability to express exactly like the unique person you are.
OpenAI & The Future Of Social Media
OpenAI have recently discussed moving into the social media space, and then only recently partnering with Johnny Ive to create something tangible and physical for their product. So what would that be? Something to replace the iPhone? (which will inevitably happen within the next 5-10 years! I can write about that another time.) A pebble that places on your forehead allowing us to communicate with ChatGpt at all times? In terms of design, we know it will be absolutely gorgeous whatever it is. But entering into the social media space, what does this mean? Well for once it means ads, lots of them. Because OpenAI will be able to finally monetise. But could AI be the next wave of social media, like the way Facebook and Instagram hit us millennials hard in the 2010s? Maybe there will be an AI -generated social platform specifically customised to your liking. Or maybe, just maybe, there will be a social platform where you won’t have to express yourself. It will all be created and curated by your digital twin, the ghost in your pocket, will do all the work while you sit back.
I’m sure it will start small, like a new social network. Basic. ChatGPT tools, the lot. Then, you will have customised status updates or sharing based on your likes and dislikes. Let’s take a look at a couple of examples:
Example 1 (social media example)
UPDATE (notification): BBC announced a new education law has just been passed.
Your DT: Hey! You showed an interest about this in the past, want me to share?
YES/NO
Your DT: Here’s a selection of statuses based on your writing style and preferences, select A,B or C.
Your DT: Great, that’s shared! Want me to automate responses to your post?
YES
YOUR DT: Ok, I’ll update you this evening with who said what!
Example 2 (online dating example)
Your DT (notification): Hey! So I’ve been chatting to this guy and you’re going to hit it off. He’s 35, works in law and has his own apartment! I’ve been speaking to his DT for about a week, and I’m enamoured!
His DT has suggested drinks at 8pm on Saturday, and by the looks of your calendar you’re free. Want to see a photo? He’s Just your type!
A bit strange, no? But I could see this happening sooner than we think.
Welcome To The Era Of The Digital Twin
The next era I predict will be the era of our Digital Twin. A representation of ourselves, for us to use online. So we don’t have to be online, we could potentially use the internet for bigger better things. This is how they will market it, you see. They will say we can regain our time. Come back to reality, spend it with loved ones. Sounds great, but 99% of us have a phone and content addiction. So the chances are, we will use it while we simultaneously consume junk.
It won’t be just for social media or online dating. Imagine training it to the point where it could be your PA in work. Responding and automating all emails and comms, allowing you to actually work. That would be nice. All forms of communication that you don’t want to do will be done for you. Your personality and quirks down to a tee in writing. And with the rise of voice and face AI filters, it would only be the beginning. In order for this to happen there are several things I would consider needed for it to be a possibility.
1.Countless hours of training.
Mountains of data of how you interact on social platforms. What are your behaviours? Do you watch, do you skip? Do you click? Hours of conversations between you and your DT/SS generating an endless amount of information about your hobbies, interests, likes, dislikes. Information gathered on when you use ChatGPT, and why you use it. Do you enter when you’re bored? Happy? Looking to be entertained? Looking to connect? I’m sure that OpenAI has most of these data points already.
2. Decoding and categorising which self you wanted to portray (the most dangerous and important)
Is the self you show to your grandparents, the same self you portray in the pub on a Friday night? And is that the same self you take to work everyday? Absolutely not. You’re not a liar, but these are parts of yourself that you allow to be exposed or hidden. How could ChatGPT differentiate the difference between the self you want to showcase to the world and the self you want to keep private? (more on this later)
3. Cost & expense - will this be an option for the ultimate elite? Leaving the rest of us to craft our brands online manually.
Like everything that costs money, this may be an elitist opportunity. One that costs so much money only the top influencers and money makers will have the opportunity to experience it (to start). My biggest concern with this, is that if OpenAI generate a new social media wave and it costs enough to join, people form poorer economic backgrounds will be stuck with Meta’s ad-bombarded platforms, leaving a significant divide. This is a completely different topic so I won’t delve into it now.
4. I’m absolutely missing something here, I know I am - let me know in the comments or message me with your thoughts.
The Self On A Scale - The Spectrum Of You
Let’s come back to the point about categorising the self and the self you would like your DT to portray. Traditionally, in social media, we portray our ideal selves to the world. The best cars, houses, teeth. Everyone looks good, everyone looks happy. This is old news, nothing new.
With ChatGPT potentially entering into social media territory- the concept of self presentation could ultimately change. We now have to manage our self presentation - how we present ourselves online, whether that be in online dating, professionally and more, AND our DT/SS self-presentation. Let’s say your DT knows your deepest darkest secret but accidentally let’s it slip. What would be the consequences?
I would suggest, if it was possible that OpenAI design a spectrum or a scale. Ranging from "The Full (authentic) Self” to “Ideal Self” and people would place it maybe somewhere in the middle. Professionally, we would keep it to our ideal self (in context). For me, I believe authenticity online is valuable, so I would probably be 80% to the full self. The reason I say that is because I know that sometimes I let things slip, that should’ve stayed in my head. Like most neurodivergent people! For that reason alone, I could not have some chatbot regurgitate some of what’s in my thoughts.
But where would influencers land? 100% ideal? Most likely, but it depends on the influencer! Imagine an influencer who maybe portrays herself as someone who is confident, happy, loving life, but actually uses ChatGPT as a therapist, and is not happy at all. How would that then be categorised?
The Death (Or Re-birth) Of Self-Expression
For some, this would be the death of self-expression. The joy would be lost. Maybe influencers or creatives who thrive and live to create art on the internet would mourn this idea that their expression could be automated. For others, this is an opportunity. Maybe a busy mum could see it as an opportunity to stay in touch with what’s happening on social media while looking after her kids and working a full-time job.
Would it be a possibility that your DT can act on behalf of you to find and embrace new communities and groups? Maybe your digital twin can act as a ’lover’ dating on your behalf, rating and scoring potential lovers before you decide to meet in real life
The possibilities are endless. While this is a concept and future prediction, only time will tell. And sure, if that’s what some people actually want, a second self who sees us, shadows us, and occasionally flies beside us. Let it be. Digital or otherwise.