Ruth Guest is a photographer, creative, and cyberpsychologist whose work explores human connection, identity, time, and society’s evolving relationship with technology. She began her career as a fashion and documentary photographer, working with brands and creatives across Europe in cities like Paris and London. Over two decades spanning photography, music, painting and creative direction, her practice bridges visual storytelling with a deep interest in how we relate to ourselves, to each other, and to the systems that shape us. Her focus eventually shifted toward social documentary work. Projects like Humans of Dublin, We've Lost Dancing, and Rise of the Streets bring an observational eye to community and how we connect (or disconnect) in an overstimulated world.

Outside of photography, she founded Sersha, a social impact game designed to help pre-teens and their families better understand and navigate their relationships with mobile phones and social media. Built from her research in Cyberpsychology, the project raised over €150,000 in funding and was co-developed with educators, psychologists, and teens. Ruth holds a first-class MSc in Cyberpsychology, with a thesis exploring TikTok’s influence on self-concept clarity and online identity. She regularly shares reflections on these themes on her YouTube channel and her Substack.

All her work underpins one question: “What happens to the self, and to human connection, when everything passes through a screen and becomes an image?”

Recently, Ruth founded The Construct. This is an IRL meetup exploring the intersection of psychology, technology, and spirituality and philosophy. Themes include self-presentation and perception, AI and digital intimacy, and the evolving experience of being human in an online world. Across her essays, videos, workbook and consultations, Ruth has developed a set of original frameworks and concepts, including the Society of the Endless Image, the Mass Drift and Contained Practice. You can read them all, with full definitions, in The Lexicon.

For collaborations and commissions, head to Work With Me or email studio@ruthguest.com.