Sersha: Interactive learning on cyberbullying, screentime, and digital citizenship. Master online safety in 20 minutes a day.

Why Sersha Was Built

The rise of social media has created incredible opportunities for connection and creativity, but it has also introduced significant challenges—especially for pre-teens and their parents. Many young people lack the skills to navigate social media safely and responsibly, while parents are left worrying about issues like cyberbullying, online privacy, and digital boundaries.

Sersha was designed and built with parents and pre-teens in mind, aiming to teach essential online safety skills in a way that is fun, interactive, and engaging. The goal was to empower pre-teens with the knowledge to thrive in the digital world while providing peace of mind for parents.

Ruth Guest, the founder of Sersha, raised funding from Enterprise Ireland and collaborated with hundreds of parents to ensure the product met real-world needs. She was a semi-finalist in the Intetrade Ireland 2023 competition, completed New Frontiers 1-3, and won Ireland’s StartApp Competition in 2024. From ideation in 2021 to product launch in 2024, Ruth worked alongside designers, developers, and international educators to bring Sersha to life. This collaborative effort resulted in a thoughtfully designed game that not only addresses the challenges of modern digital life but also provides families with a meaningful and enjoyable solution.

Meet Sersha & Friends

The Sersha game is set in a world where foxes control social media, making it safe. However, a rogue fox is causing issues like cyberbullying and stranger danger. The player joins other secret agents on a mission to defeat the rogue fox and secure social media, learning about online safety along the way.
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Throughout their journey, the player discovers that Sersha the fox has been hiding a secret, transforming the mission into a deeply personal quest, and must make difficult decisions to save the world from chaos...

Play Sersha Today

Features include Duo-lingo style game on 12+ topics on online safety, mini-games, and fox personalisation. Sersha is available to play through this link: Play Sersha Now.