The idea for LATE2N's A/W'17 campaign "ABANDONED" came to life from writing a piece of music one evening.
The minute long advert tells the story of a young man meeting his friends before a night out, and eventually meeting a girl in a bar.
The final project includes a photo series shot on 35mm (soon to come), the piece of music above and 4 trailers all shot on iPhone 7+.
Influences for the video come from artists such as photographer Nan Goldin and director Yoni Lappin.
Directed & produced by Ruth Guest.
Assisted by Amy Doyle.
Styled by Shane Fitzpatrick (LATE2N)
Music by Ruth Guest.
Special thanks to WowBurger at Ranelagh.